At Boutique Design New York (BDNY) 2025, Gensler is set to spotlight the intersection of sustainability and profitability in hospitality design. Lori Mukoyama, Principal at Gensler, will join leading industry voices for a panel discussion titled “Green Is the New Gold: Making the Business Case for Sustainable Design.”
As sustainability evolves from an ethical imperative to a strategic business driver, the hospitality sector is reimagining how environmental responsibility enhances both guest experience and financial performance.
Session Focus
The session, scheduled for Monday, November 10th, from 1:30 PM – 2:30 PM EST, will delve into how resilient and eco-conscious design contributes to long-term ROI through energy efficiency, material innovation, and enhanced brand loyalty.
Broader Insights
Panelists will explore how hotels and hospitality brands can move beyond compliance to embrace sustainability as a competitive advantage — transforming operations, aesthetics, and customer perception alike.
Strategic Significance
For Gensler, participation in BDNY 2025 reinforces its commitment to human-centered, sustainable design that not only meets market demands but also defines the future of hospitality experiences.

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