Populous took center stage at the Football Business Forum in Milan, organized by La Gazzetta dello Sport and SDA Bocconi, where Senior Principal and Global Director Declan Sharkey joined an influential panel on the future of stadium design.
Modern Stadiums as Year-Round Destinations:
The discussion, moderated by Federico Pippo, featured notable figures such as Paolo Scaroni (President, AC Milan), Greg Carey (Global Co-Head of Sports Franchise, Goldman Sachs), and Aurelio De Laurentiis (President, SSC Napoli). Together, they explored how stadiums are evolving into multifunctional hubs integrating hospitality, retail, and entertainment to create year-round engagement and business value.
Populous’ Role in Next-Gen Stadium Design:
As a global leader in sports architecture, Populous is actively shaping the next wave of European stadiums, including landmark projects in Como, Rome, and Venice. The firm’s approach emphasizes sustainability, technology integration, and community revitalization, ensuring these venues serve as catalysts for urban development.
Strategic Significance:
By blending design innovation with commercial strategy, Populous continues to redefine how stadiums operate—not just as sporting venues, but as vibrant urban destinations that contribute to the economic and social fabric of their cities.
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