Global design and consulting firm Woods Bagot has appointed Anne Fletcher as the new Strategy Leader for North America, reinforcing its commitment to regional growth and strategic innovation. Based in Los Angeles, Fletcher will collaborate closely with CEO Sarah Kay to enhance the firm’s long-term vision and drive transformative initiatives across the continent.
With over 25 years of experience in strategic foresight and leadership, Fletcher brings a wealth of insight into design-led growth and organizational transformation. Sarah Kay praised her appointment as “a great validation of the strength of our global brand,” underscoring her ability to complement Woods Bagot’s existing U.S. leadership.
Fletcher expressed excitement about joining the firm, citing Woods Bagot’s integrated approach that unites design, strategy, and emerging technology as “parts of the same creative process” — a philosophy she aims to advance in shaping the future of the firm’s North American operations.

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