𝗚𝗮𝗺𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗠𝗲𝗲𝘁𝘀 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 – 𝗜𝗚𝗚’𝘀 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗢𝗳𝗳𝗶𝗰𝗲 𝗶𝗻 𝗙𝘂𝘇𝗵𝗼𝘂

For IGG Inc.’s office building in Fuzhou, Woods Bagot has created an interior environment that blends workplace architecture with global gaming culture, transforming the office into an immersive, narrative-driven experience.

Guided by IGG’s philosophy “Innovators at Work, Gamers at Heart,” the interiors reimagine the building as the Banyan Castle—a game-inspired world where employees and visitors move through spaces that shift between reality and surreality. The design integrates storytelling into the spatial experience, turning everyday movement through the building into a journey through themed environments.

Drawing inspiration from the natural landscapes of Fujian, elements such as banyan trees, caves, and organic growth patterns anchor the design in its local context. This approach allows imagination and place to coexist, blending nature-inspired design with contemporary workplace interiors.

The spatial narrative begins on the ground floor with the Welcome Portal, where visitors enter through the sculptural Rabbit Hole, creating a memorable sense of arrival through immersive circulation and integrated brand storytelling.

As Carsten Lange, Principal at Woods Bagot, explains, the project was never intended to be just another office tower. Instead, it represents a physical embodiment of IGG’s culture, shaped by the context of Fuzhou and guided by advanced health and wellness principles, reinforcing a commitment to employee wellbeing, the city’s urban fabric, and responsible environmental stewardship