On August 21, 2025, President Donald J. Trump signed an executive order launching “America by Design”, a national initiative aimed at enhancing the usability and aesthetics of federal services across digital and physical platforms.
The order establishes a National Design Studio (NDS) within the White House, led by an Administrator, and creates the new position of Chief Design Officer. Their mandate includes recruiting top creative talent, advising agencies, standardizing design, and improving public interactions with government services.
Agencies are required to collaborate with the Chief Design Officer to update websites and physical facilities, focusing on high-impact services. Initial results are expected by July 4, 2026. The initiative emphasizes efficiency, beauty, and trust-building in government design, with compliance aligned with the 21st Century Integrated Digital Experience Act.
The temporary organization supporting this effort will last three years, without affecting other authorities or legal provisions.
Objective: Deliver first-class experiences for Americans while reducing duplicative costs and enhancing public engagement with government services.
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